Education Marketing Materials
Do you need marketing materials written for your university, college or school - such as a brochure, prospectus, case studies or general promotional copy? In addition to researching your target audience, tone-of-voice and keywords, as a former university Marketing & Communications Manager I'll bring my experience and marketing eye to everything that I write for you.
“I appreciated working with Catherine for her professionalism, quick turnaround and flexibility in working on our project!”
Portfolio
Postgraduate prospectus
With a fresh emphasis on postgraduate provision, Rose Bruford College needed a prospectus created from scratch for their postgraduate market. With a focus on both home and international students, the College wanted to showcase their MA, MFA and PhD offering.
In order to showcase each of the programmes in the best way, I interviewed the individual Programme Directors to create a programme entry for the prospectus that allowed their subject enthusiasm to shine through. I also contacted past students and sourced relevant testimonials to promote particularly special parts of their study.
With specialist and often unique programmes taught at their Sidcup campus, the prospectus homed in on more pragmatic aspects of postgraduate study: value for money, career development and employment opportunities, alongside unique and special benefits for each of the programmes.
Rose Bruford College is a performing arts college for undergraduate and postgraduate study in south-east London.
Testimonials
LSE Executive Education, at The London School of Economics and Political Science, offers a range of on-campus and online courses for senior professionals. One way their marketing team attract the highest-calibre students onto their world-class programmes is to showcase previous students and their experience. My role was to correspond, interview and create 500-word testimonials from 11 previous students.
For consistency, each testimonial followed a similar format, drawing out information that would be useful and engaging for future executive education candidates. This was an interesting project, and I got to interview a range of senior professionals from a variety of industries and sectors, creating questions to focus the interview and show LSE in the best possible light.
Five-day Regulation executive education testimonial example (bottom of webpage).
Case Studies
The Department of Government at The London School of Economics and Political Science (LSE) chose 10 of their department submissions to the Research Excellence Framework (REF 2021) to be re-written into case studies. The Research Excellence Framework (REF) is used as a way to assess the quality of research in higher education institutions.
The REF submissions contained complex academic material which I used to create concise and accessible case studies. Each of the 10 case studies was around 800 words and followed a standard format for consistency and readability.
MBA Brochure
The Global China MBA programme is a collaboration between Peking University HSBC Business School (PHBS) and the Confucius Institute for Business London (CIBL) at The London School of Economics and Political Science (LSE). I copy-edited and proofread the MBA brochure, alongside copywriting a section of the content.
I ensured that the general theme and feel of the brochure was appropriate for the high-achieving and ambitious audience. This brochure outlined the details of this prestigious qualification, which was summarised in the 350-word, benefit-led introduction that I wrote, entitled “A unique opportunity”. Alongside the content, I offered a selection of tag lines for the programme and options for a short and catchy description to accompany the programme logo.
British School Dhahran (BSD), Saudi Arabia
(I)GCSE Prospectus
The BSD wanted a professional-looking online prospectus that reflected their values, academic status, and excellent facilities.
I worked closely with the Deputy Headteacher, their marketing contact and the Creative Director at West9 Design to come up with a clear new layout for their (I)GCSE prospectus.
I created a short introduction for the prospectus, a message on behalf of the school Principal, and a Frequently Asked Questions section.
I also wrote and edited the remaining pages, which included information on pastoral care, enrolment, extra-curricular benefits, and a summary of each of the (I)GCSE curricula. Read more about this school prospectus project in my project case study.
Rose Bruford College
Undergraduate Prospectus
Rose Bruford College already had a prospectus for their undergraduate offering but were looking for a refresh. Alongside editing some of the existing content, I wrote additional copy with an emphasis on practical information for students leaving home for the first time.
This included highlighting the safe and welcoming campus and opportunity to mix and learn with like-minded students who were also following their passion for the performing arts.
Rose Bruford College is a performing arts college for undergraduate and postgraduate study in south-east London.
Rose Bruford College
International Student Prospectus
Rose Bruford College already had a prospectus for their international market but were looking for a refresh. The College recruits students from all over the world for both undergraduate and postgraduate programmes, but also to “study abroad” at the College for a semester. Alongside editing some of the existing content, I wrote additional copy.
I focused on the College’s reputation, specialist provision, and also the great benefits of studying in another country, particularly in London. I also included content on the practical arrangements that need to be considered, for example funding and student visas.
Rose Bruford College is a performing arts college for undergraduate and postgraduate study in south-east London.