Prospectus | Promotional Copy
Do you need a prospectus to showcase your institution, or maybe just a shorter brochure detailing specific programmes or courses? Whichever way you’d like to promote your university, college or school, I’ve got plenty of experience to bring to your project.
I can help you with:
A Prospectus (for example, full course and institutional information for undergraduate or postgraduate students).
A Brochure or booklet (for example, extra-curricular provision, international student information, A Level choices).
Any other promotional copywriting (for example, newsletters, email marketing).
In addition to researching your target audience and tone-of-voice, I am up-to-date on all the latest copywriting techniques having completed a diploma (with distinction) in copywriting.
“I appreciated working with Catherine for her professionalism, quick turnaround and flexibility in working on our project!”
Portfolio
MBA Brochure
The Global China MBA programme is a collaboration between Peking University HSBC Business School (PHBS) and the Confucius Institute for Business London (CIBL) at The London School of Economics and Political Science (LSE). I copy-edited and proofread the MBA brochure, alongside copywriting a section of the content.
I ensured that the general theme and feel of the brochure was appropriate for the high-achieving and ambitious audience. This brochure outlined the details of this prestigious qualification, which was summarised in the 350-word, benefit-led introduction that I wrote, entitled “A unique opportunity”. Alongside the content, I offered a selection of tag lines for the programme and options for a short and catchy description to accompany the programme logo.
Postgraduate prospectus 2025
Take a look at the Postgraduate prospectus 2025.
With a fresh emphasis on postgraduate provision, Rose Bruford College needed a prospectus created from scratch for their postgraduate market. With a focus on both home and international students, the College wanted to showcase their MA, MFA and PhD offering.
In order to showcase each of the programmes in the best way, I interviewed the individual Programme Directors to create a programme entry for the prospectus that allowed their subject enthusiasm to shine through. I also contacted past students and sourced relevant testimonials to promote particularly special parts of their study.
With specialist and often unique programmes taught at their Sidcup campus, the prospectus homed in on more pragmatic aspects of postgraduate study: value for money, career development and employment opportunities, alongside unique and special benefits for each of the programmes.
Rose Bruford College is a performing arts college for undergraduate and postgraduate study in south-east London.
Undergraduate Prospectus 2025
Take a look at the Undergraduate prospectus 2025.
Rose Bruford College already had a prospectus for their undergraduate offering but were looking for a refresh. Alongside editing some of the existing content, I wrote additional copy with an emphasis on practical information for students leaving home for the first time.
This included highlighting the safe and welcoming campus and opportunity to mix and learn with like-minded students who were also following their passion for the performing arts.
Rose Bruford College is a performing arts college for undergraduate and postgraduate study in south-east London.
Rose Bruford College
International Student Prospectus
Rose Bruford College already had a prospectus for their international market but were looking for a refresh. The College recruits students from all over the world for both undergraduate and postgraduate programmes, but also to “study abroad” at the College for a semester. Alongside editing some of the existing content, I wrote additional copy.
I focused on the College’s reputation, specialist provision, and also the great benefits of studying in another country, particularly in London. I also included content on the practical arrangements that need to be considered, for example funding and student visas.
Rose Bruford College is a performing arts college for undergraduate and postgraduate study in south-east London.
(I)GCSE Prospectus
Take a look at the prospectus here.
The BSD wanted a professional-looking online prospectus that reflected their values, academic status, and excellent facilities.
I worked closely with the Deputy Headteacher, their marketing contact and the Creative Director at West9 Design to come up with a clear new layout for their (I)GCSE prospectus.
I created a short introduction for the prospectus, a message on behalf of the school Principal, and a Frequently Asked Questions section.
I also wrote and edited the remaining pages, which included information on pastoral care, enrolment, extra-curricular benefits, and a summary of each of the (I)GCSE curricula. Read more about this school prospectus project in my project case study.
LSE Enterprise
Executive Education
As in-house Marketing & Communications Manager at LSE Enterprise I marketed and promoted their bespoke executive education “Custom Programmes” offering. The programmes targeted corporations and the public sector, and included international modules offered at LSE for undergraduate and postgraduate students on international study visits alongside a variety of open-enrolment courses for industry.
Specifically, I worked on the LSE Global Pensions Programme and a joint LSE Enterprise and LSE Health executive education programme, LSE Market Access. I liaised with designers and translators to create hard-copy brochures, led on the content for the email and social media marketing, and created specific promotional website content.
LSE Enterprise was the commercial arm of The London School of Economics and Political Science (LSE). This subsidiary has since been re-distributed within the university.