I am a reliable (and qualified*) copywriter and editor, specialising in the education sector. I can help you keep to your deadlines and achieve your marketing goals, whether your project is large or small.
This is the bit where I’m supposed to profess my love of words, my appreciation of literature and my life-long adoration for the English language.
I’m not going to do that though, as it isn’t true. I don’t particularly like words. I’ve spent most of my career editing words out. Making copy more concise by deleting whole paragraphs. I don’t scour my encyclopaedic knowledge of English to find the perfect word. I choose the simplest language I can think of. I delete words with abandon that are more than a couple of syllables, or that isn’t plain English.
Although qualified to diploma level in both marketing and copywriting, I haven’t studied English since senior school. I’m a science graduate and I have learned to make the complicated simple; the dry more interesting; the difficult easy. I will use all these skills when working on your marketing project. Whether I’m working on your brochure, website, case studies or editing your marketing materials, I will do my best to convey your message as simply and concisely as I can.
I am a former university Marketing & Communications Manager turned freelance copywriter and editor. I have worked in and with big universities (such as King’s College London, LSE Enterprise and The London School of Economics and Political Science), as well as with executive education and schools. Check out my LinkedIn profile for my qualifications and experience and my FAQs to see how I work.
I'm not a digital nomad. I don't work from the beach on a beautiful tropical island (I wish). I am based in London, so I'm available when you need me. If you’re looking for a young, zany copywriter for your exciting new brand then I’m probably not the copywriter for you. If you’re looking for a reliable and knowledgeable professional then please get in touch.
“We asked Cathy to help us for a sustained period to write social media posts, case studies and blog posts to market our business, Xerini. Her professionalism, broad knowledge and ability to quickly pick up the more technical topics (e.g. AI, additive manufacturing, robotics) and concepts were immensely useful and impressive. She was proactive and asked lots of good questions, which is always reassuring to know that she has picked up all the information she needs to do her brief. Not only that, her humour and spark make it a real pleasure to work with her. I have no hesitation recommending Cathy to others, they will have found a gem.”
*Relevant qualifications
Level 6 CAM Diploma in Mobile Marketing, Merit (Chartered Institute of Marketing)
Level 4 Diploma in Copywriting, Distinction (Blackford Centre)
BSc Applied Biology, 2:1 (University of Bath)
Over 20 years’ experience in publishing, communications and marketing