Education Websites
Do you need a full website written, a few pages or just a content refresh for your university, college or school? I’ve got plenty of experience to bring to your project. I have written website content both in-house and freelance for both higher and executive education. Having recently completed a diploma (with distinction) in copywriting, I am up-to-date on all the latest copywriting techniques.
“Catherine helped us with the content for our department’s anniversary web page by producing paragraphs of personal insight on staff’s research work and an article on the department’s history. She was very patient, collaborative, and professional. Thank you for your great work!”
Portfolio
Landing Pages: postgraduate, undergraduate, international students
Rose Bruford College asked me to re-write the landing pages for their three main study areas: undergraduate, postgraduate, and information for international students. I created each of the landing pages with a similar structure, labelling each of the keyword-rich headings <H1>, <H2>, <H3>, <H4> depending on their place in the hierarchy of information.
The landing pages were created to be a concise source of information specific to their audience with high-level information available, with links to further information on all aspects of that particular area of study.
Rose Bruford College is a performing arts college for undergraduate and postgraduate study in south-east London.
30th anniversary webpages
The Department of Methodology at The London School of Economics and Political Science (LSE) celebrated its 30th anniversary in 2022. As a freelancer, I was tasked with creating copy for the dedicated webpages on their department website celebrating this event.
The project involved gathering and editing profiles for the 24 research and academic staff in the department. Each profile had a celebratory tone and focused on academic achievements, fruitful collaborations, or favourite pieces of research. Alongside other pieces of writing, I created text detailing the history of the department, in collaboration with the Founder and the current Head of Department. The content came together as a great way to mark this special occasion. Read more about this project in my project case study.
Menu of Opportunities webpages
The Menu of Opportunities Programme was a new initiative at LSE Careers, with a goal to join up, curate and enhance the range of opportunities available to students to be collected in one place and presented on the LSE website.
Alongside a full copy-edit and final proofread of the approximately 160 entries into the Menu of Opportunities Programme, the freelance project consisted of me editing and writing copy to ensure each entry was consistent.
I added a tagline to each of the headings to give the reader a clearer idea of what was in the text. I added some extra content where relevant, with each of the paragraphs three to four sentences long.
I also copy-edited and proofread of the Menu of Opportunities Programme website landing page using the LSE Style Guide. To make the text more appropriate for the web, I added in bullet points, shortened some of the paragraphs, and generally considered the layout to help the reader.
LSE Careers is a professional services division at The London School of Economics and Political Science (LSE). The division helps the university’s students transition from education to employment, alongside offering career services to alumni.
Rose Bruford College
Website Pages: webinars and open days
Rose Bruford College were looking to create webpages dedicated to promoting their webinars for prospective undergraduate, postgraduate, and international students, alongside a separate webpage detailing their virtual and in-person Open Days. Webinars are a key way in which the College talk to prospective students in more depth about their chosen area of study and a chance for students to ask important questions before they choose to apply to the College.
Rose Bruford College is a performing arts college for undergraduate and postgraduate study in south-east London.
LSE Communications Division branding webpages
As in-house Marketing & Communications Manager, I wrote web copy, edited submitted content and uploaded the relevant branding documents for this internal branding portal for LSE.
The branding portal's purpose was to showcase all of LSE's brand guidelines in an easy-to-use format.
In-house and as a freelancer, I have proofread a selection of their university publications.
LSE Custom Programmes and general LSE Enterprise webpages
As in-house Marketing & Communications Manager, along with the input of key stakeholders, I designed, wrote, edited and maintained the webpages for LSE Enterprise (including LSE Custom Programmes). I also wrote for their blog.
The webpages encompassed the promotion of customised executive education programmes, open-enrolment courses, news, and events.
LSE Enterprise was the commercial arm of The London School of Economics and Political Science (LSE) and promoted its work to other institutions and businesses. The areas within this subsidiary have since been re-distributed within the university.