I need a prospectus written, how much is it going to cost me?
From a monster 200 page all-in prospectus to a short, targeted brochure, the length of your printed marketing materials will obviously have a huge bearing on the final cost. A day rate isn’t really that useful to you at the early stage of deciding whether to add me to your list of potential copywriters to contact. What I thought would be useful for you, is to see how much I have quoted for a few past projects, just so you can get a rough sense of what you can get for your budget.
I need a website written, what can I get for my money?
So, what’s your first question? Aside from “are you competent?”, I would guess that your question might be “how much is this going to cost me?” It’s a fair question. Details of my day rate are in my FAQs. You’ll see that I charge £385.00/day for copywriting. Great! That’s around the industry average, not suspiciously cheap but not scarily expensive either.
What do non RG universities do better than RG universities?
Russell Group (RG) and other prestigious universities often have pretty straight forward selling points: world-class teaching and research, high employment rates for graduates, heritage, exclusivity, the list goes on. But, what about those lower tier universities? What should they focus on?
Surely editing is just spotting typos?
About half the work that I do is editing and proofreading other people’s work (you can see some of the documents that I’ve worked on in my proofreading portfolio). It’s so much more than spotting pesky typos. Creating a consistent document in terms of writing style, headings, terminology, and layout can give a document the professional polish that it needs, making it easy for the reader. So what am I on the look out for? Aside from adherence to the style guide, these are the top 10 big hitters that are on my radar, that I see time and time again.
Do any of these scenarios sound familiar to you?
As a copywriter for higher education, there are three scenarios that I’ve noticed where people get in touch for my help. Marketers: do any of these scenarios sound familiar to you?
👉 One-off website content updates your team doesn’t have time for.
👉 Large marketing projects your small marketing team doesn’t have capacity for.
👉 Work has been done in-house but you lack time for a decent proofread.
What do B2B and education marketing have in common?
What’s the #1 thing B2B and education marketing have in common? I’ll give you a clue. They both need quality content. Content marketing as part of your strategy is essential to B2B and the education sector. Read my top 4 reasons content is so important.
Top 4 tips to make your B2B content less boring
Is your industry just too boring? Is your B2B website dull as dishwater? Try some of my B2B copywriting tips to get you started on your journey away from 'innovative solutions'.
How do I make my website accessible?
There are some key things to think about as a website copywriter that can make your work accessible to all. Whether it’s a visual impairment or a motor issue, read my top tips on making your writing accessible to all of your readers.
Do you need a Style Guide?
Do you want to write more consistently? Don't know your per cent from your %? Read my top ten things to think about when writing a Style Guide.
How to write a blog post on just about anything
You and your potential reader are in the same boat. You both want to find the answer to a query. It’s just that you are doing all the hard work for the reader by researching and organising your words in a coherent and easy-to-read way. Even if you don't have the right knowledge, it's still possible to write some SEO-focused blog posts. Take a look at my guide for inspiration.
Top 42 easy-to-get-wrong grammar, language and spelling mistakes
Still confused over 'who' and 'whom'? Check out my top 42 favourites from the Economist Style Guide. You too can become a spelling pedant and a better copywriter.
What’s the point of blogging?
Luckily you for you, I'm not here to pose any philosophical questions, just talking about using blogging in a content marketing strategy. Learn about planning and reaching more people with your content.
How to plan a website
Check out my structured approach to designing a website, from the initial planning to SEO, social media and content.
Top ten questions to ask yourself when planning a digital marketing strategy
How do I write a digital marketing strategy? Check out my top ten questions to ask yourself when planning a digital marketing strategy. Read about planning, structuring and monitoring your marketing.