B2B | Copywriting | Editing
Businesses targeting other businesses (B2B) will need a range of promotional copy and content. Building credibility and relationships, creating client case studies, producing informative brochures, and pointing your readers in the direction of interesting industry news and thought-leadership can all help elevate your profile.
I can help you with:
Editing and proofreading documents and marketing materials.
Website landing pages
Website content (for example, case studies).
Any other promotional copywriting (for example, press releases).
A brochure (for example, a client-focused document detailing all or some of your offerings).
I have written and edited content for both private and public sector companies who focus on digital transformation, data management, manufacturing, software, AI, and construction.
I'll bring my experience and marketing eye to everything that I write for you.
“We asked Cathy to help us for a sustained period to write social media posts, case studies and blog posts to market our business, Xerini. Her professionalism, broad knowledge and ability to quickly pick up the more technical topics (e.g. AI, additive manufacturing, robotics) and concepts were immensely useful and impressive. She was proactive and asked lots of good questions, which is always reassuring to know that she has picked up all the information she needs to do her brief. Not only that, her humour and spark make it a real pleasure to work with her. I have no hesitation recommending Cathy to others, they will have found a gem.”
Portfolio
Client Proposal Document
Digital Manufacturing Ireland (DMI) is a government-funded body whose aim is to transform manufacturing in Ireland through digital technology adoption. This editing project involved re-structuring and editing their client document which aimed to detail a client’s requirement, proposed solution, and crucial information about DMI. Alongside editing, I proposed plain English suggestions for industry terminology and additional useful text.
Press Release
Press release: Worldwide Engineering Magazine.
I wrote a press release for Xerini to promote their work with the British Board of Agrément, a UK construction certification body. Xerini created a new data platform for them and wanted to promote their business. Alongside writing the press release, I created a media list and sent the release to a number of publications in the construction and civil engineering industry.
Case Studies
Case study for the British Board of Agrément.
As part of Xerini’s marketing plan, and as a way of showing their industry expertise, I wrote a range of case studies for this company.
Case studies are a key way to gain the trust of potential new B2B customers, showing the progress from problem to solution, and finally how the client’s day-to-day business efficiencies and productivity have increased. I wrote case studies for a range of their clients, including The Manufacturing Technology Centre, MTC (case study: The Manufacturing Technology Centre (MTC) uses machine learning to detect defects in 3D printing, increasing efficiencies and product quality) and the British Board of Agrément, a UK construction certification body (case study: A new data platform increases accuracy and operational efficiency at the British Board of Agrément, BBA).
Brochure
Digital Capability Assessment brochure.
I structured the digital capability assessment (DCA) brochure to guide the reader from introduction to how it offers businesses a solution; why a business would need a DCA; examples of advice given; cost overview; what to expect from an assessment and how to prepare; and finally, why a business should choose Xerini and how to get in contact.
LinkedIn Social Media Posts
I planned, sourced content and wrote social media posts for LinkedIn for this business to business (B2B) software company. I wrote three posts a week which reached an audience of over a thousand followers from April 2022 to July 2023.