What do B2B and education marketing have in common?
What’s the #1 thing B2B and education marketing have in common? I’ll give you a clue. They both need quality content. Content marketing as part of your strategy is essential to B2B and the education sector. Read my top 4 reasons content is so important.
Top 4 tips to make your B2B content less boring
Is your industry just too boring? Is your B2B website dull as dishwater? Try some of my B2B copywriting tips to get you started on your journey away from 'innovative solutions'.
How do I make my website accessible?
There are some key things to think about as a website copywriter that can make your work accessible to all. Whether it’s a visual impairment or a motor issue, read my top tips on making your writing accessible to all of your readers.
Do you need a Style Guide?
Do you want to write more consistently? Don't know your per cent from your %? Read my top ten things to think about when writing a Style Guide.
How to write a blog post on just about anything
You and your potential reader are in the same boat. You both want to find the answer to a query. It’s just that you are doing all the hard work for the reader by researching and organising your words in a coherent and easy-to-read way. Even if you don't have the right knowledge, it's still possible to write some SEO-focused blog posts. Take a look at my guide for inspiration.
What’s the point of blogging?
Luckily you for you, I'm not here to pose any philosophical questions, just talking about using blogging in a content marketing strategy. Learn about planning and reaching more people with your content.
Top ten questions to ask yourself when planning a digital marketing strategy
How do I write a digital marketing strategy? Check out my top ten questions to ask yourself when planning a digital marketing strategy. Read about planning, structuring and monitoring your marketing.